The Blog

So, what does a strategic marketing consultant do anyway?

So, what does a strategic marketing consultant do anyway?

It’s one of those awkward questions posed to me at gatherings with extended family, or whenever I meet new people. More often than not, when people ask me what I do for my bread and butter and I answer, “I’m a strategic marketing consultant”, I’m almost always left with a blank stare. This is usually quickly followed by a, “Okay… so, what do you actually do?”

No doubt, I’m used to it at this point. I’ve had this question more times than I can count. The classic, “Oh, you’re in sales!” is met with a laugh and a casual, “nope!” Then there are those who think I work in advertising (which is pretty much like comparing an apple to a Snickers bar… Not. Even. Close). So, what is it then? And how do you even begin to explain something that clearly has no beginning or end?

Read More

Be really, really good at just one thing!

Be really, really good at just one thing!

How can you improve your bottom line? The answer may be simpler than you think.

Stop trying to sell to everyone, and start trying to sell to someone. Stop trying to be the best at everything, and start trying to be the best at just one thing.

Let’s take a look at the beauty industry, for example. Beauty is a hugely lucrative business, and a growing number of salons in the USA are finding a niche cutting back to offer fewer services, not more.

Read More