It’s one of those awkward questions posed to me at gatherings with extended family, or whenever I meet new people. More often than not, when people ask me what I do for my bread and butter and I answer, “I’m a strategic marketing consultant”, I’m almost always left with a blank stare. This is usually quickly followed by a, “Okay… so, what do you actually do?”
No doubt, I’m used to it at this point. I’ve had this question more times than I can count. The classic, “Oh, you’re in sales!” is met with a laugh and a casual, “nope!” Then there are those who think I work in advertising (which is pretty much like comparing an apple to a Snickers bar… Not. Even. Close). So, what is it then? And how do you even begin to explain something that clearly has no beginning or end?